Stop Running Your Business on Hustle.
Start Running It on Systems.
Start Running It on Systems.
True North Systems helps online business owners and health and wellness practitioners leverage AI-powered systems and automation to build scalable operations, marketing, and leadership infrastructure — so you can grow predictably without burning out.
True North Systems helps online business owners and health and wellness practitioners leverage AI-powered systems and automation to build scalable operations, marketing, and leadership infrastructure — so you can grow predictably without burning out.
You're an Incredible Business Owner.
But Running the Business
Is Wearing You Down.
But Running the Business
Is Wearing You Down.
⚙️ No Systems, No Predictability
Your team doesn't know what to do unless you tell them. Nothing is documented, automated, or repeatable — and you haven't tapped into the AI tools that could change everything.
📢 Marketing is an Afterthought
You know you need a marketing engine, but you're too busy serving clients to build one. Meanwhile, your competitors are using automation and AI to fill their pipeline.
⏳ You're the Bottleneck
Every decision, every approval, every fire — it all runs through you. Without systems and automation in place, you can't step away for a day without things falling apart.
📈 Growing Revenue, Shrinking Freedom
You're making more money than ever, but working more hours than ever. The right systems, automation, and AI could give you both growth and freedom.
You don't need more hours — you need SYSTEMS, automation, and AI.
You don't need more hours — you need SYSTEMS, automation, and AI.
The SYSTEMS Framework
Every True North Systems engagement follows our proven 7-phase SYSTEMS methodology — combining strategic systems, smart automation, and AI to take your business from founder-dependent to systems-driven.
👁️ Set the Vision
We start with your 10-year, 3-year, and 1-year vision. Where do you want your business — and your life — to be? We align your goals with your personal True North.
🗺️ Your Roadmap
We reverse-engineer your vision into quarterly action plans powered by smart workflows and AI-driven insights — so you're never scrambling.
✴️ Streamline & Automate
We audit and rebuild your workflows, SOPs, and team structure — then layer in automation and AI to eliminate repetitive tasks. Your team executes without you as the bottleneck.
📝 Track What Matters
We build AI-enhanced dashboards and reporting systems so you can see exactly what's working, what's not, and where to focus — in real time.
📈 Elevate Your Marketing
We design and implement your marketing engine — leveraging AI for content, funnels, and campaigns — so ideal clients find you consistently.
📊 Master Your Metrics
We establish AI-powered financial forecasting, revenue tracking, and performance analytics so every business decision is backed by data, not gut feelings.
🚀 Scale with Confidence
With your vision set, systems automated, and AI working for you, we help you scale — adding revenue without adding chaos. This is where freedom meets growth.
Fractional COO + CMO Leadership
You don't need another consultant who drops off a playbook and disappears. You need an embedded strategic partner who builds systems, implements automation, and leverages AI to drive real execution.
You don't need another consultant who drops off a playbook and disappears. You need an embedded strategic partner who builds systems, implements automation, and leverages AI to drive real execution.
⚙️ Fractional COO Services
☑️ Operational systems design, automation, and AI integration
☑️ Team leadership, accountability, and performance management
☑️ Process documentation, workflow automation, and AI-powered optimization
☑️ KPI systems, dashboards, and data-driven decision making
📢 Fractional CMO Services
✅ Client acquisition funnels, automation, and campaigns
✅ Brand messaging and positioning
✅ Content strategy powered by AI and social media oversight
✅ Revenue forecasting and marketing analytics
✅ Meta ad services
We Work Best With Online Business Owners & Health/Wellness Practitioners
READY TO SCALE
READY TO SCALE
You're a health and wellness practitioner, coach, or business owner generating $1M+ in annual revenue. You have a team of 5–20 and you're ready to transition from founder-led operations into scalable systems powered by automation and AI. You want to grow smarter, not harder — and build a business that doesn't rely entirely on you.
You're a health and wellness practitioner, coach, or business owner generating $1M+ in annual revenue. You have a team of 5–20 and you're ready to transition from founder-led operations into scalable systems powered by automation and AI. You want to grow smarter, not harder — and build a business that doesn't rely entirely on you.
Action- Takers
You're committed, decisive, and ready to invest in the systems and automation that create long-term freedom.
You're committed, decisive, and ready to invest in the systems and automation that create long-term freedom.
Growth-Minded
You want systems, AI, and clarity. You take action when guided and appreciate accountability along the way.
You want systems, AI, and clarity. You take action when guided and appreciate accountability along the way.
Ready to Evolve
You're stepping into the CEO role and want a partner who'll help you leverage automation and AI to get there.
You're stepping into the CEO role and want a partner who'll help you leverage automation and AI to get there.
If you're tired of being the smartest, hardest-working person in your business and you're ready to build something that runs without you — let's talk.
If you're tired of being the smartest, hardest-working person in your business and you're ready to build something that runs without you — let's talk.
Hi, I'm Brooke Elder
I've built and sold multiple 7-figure businesses — including a coaching company I scaled to 27 employees and a CRM software platform for entrepreneurs. I pioneered business automation before AI was mainstream, creating bot coaching systems in 2019 that let me reduce my team from 27 to 6 while increasing revenue.
But the real transformation came when my family sold everything, bought a sailboat in South Africa, and sailed across the Atlantic Ocean. For a year, we lived in the Caribbean while my automated business continued to run.
That experience taught me something I now bring to every client: true business freedom isn't about working harder. It's about building systems so good that your business thrives whether you're in the office or on a boat in the middle of the ocean.
Now through True North Systems, I help health and wellness business owners build that same kind of freedom — the operations infrastructure, marketing engine, and leadership foundation that lets you scale without sacrificing your life.
- Multiple 7-figure businesses built & sold
- Pioneered AI & automation before 2020
- Used AI to go from 27 employees to 6
- Business acquired by industry leader
- Sailed across the Atlantic while business ran itself
I've built and sold multiple 7-figure businesses — including a coaching company I scaled to 27 employees and a CRM software platform for entrepreneurs. I pioneered business automation before AI was mainstream, creating bot coaching systems in 2019 that let me reduce my team from 27 to 6 while increasing revenue.
But the real transformation came when my family sold everything, bought a sailboat in South Africa, and sailed across the Atlantic Ocean. For a year, we lived in the Caribbean while my automated business continued to run.
That experience taught me something I now bring to every client: true business freedom isn't about working harder. It's about building systems so good that your business thrives whether you're in the office or on a boat in the middle of the ocean.
Now through True North Systems, I help health and wellness business owners build that same kind of freedom — the operations infrastructure, marketing engine, and leadership foundation that lets you scale without sacrificing your life.
- Multiple 7-figure businesses built & sold
- Pioneered AI & automation before 2020
- Used AI to go from 27 employees to 6
- Business acquired by industry leader
- Sailed across the Atlantic while business ran itself
Your Path Forward in 3 Simple Steps
Strategy Call
We'll review where your business is now, where you want it to be, and identify the systems, automation, and AI opportunities that will get you there. No pitch — just clarity.
Your Custom SYSTEMS Plan
We'll design a tailored plan using the SYSTEMS framework — mapping out the automation, AI integrations, and operational upgrades to tackle your biggest bottlenecks first.
Execution & Transformation
We embed in your business, implement systems and automation, deploy AI-powered tools, and build your marketing engine. You focus on clients. We handle the business.
What Happens When You Find Your True North
- Dr. Nixon, Chiropractor
-Evan, Health & Wellness Coach
-Cynthia, online coach
Ready to Build the Systems Your Business Has Been Missing?
Book a free strategy call and we'll map out your path from overwhelmed to optimized — with the systems, automation, and AI to make it happen.
Book a free strategy call and we'll map out your path from overwhelmed to optimized — with the systems, automation, and AI to make it happen.
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